Search Engine Optimisation
Search Engine Optimisation (SEO) refers to proactively managing a website, modifiying both on-page and off-page elements in order to increase the traffic from search engines.
Whilst many think Search Engine Optimisation is about manipulating search results, SEO is really about ensuring that your website delivers what your customers require, in a way that the search engines can understand.
Any site that follows these basic principles will have long term success in search results.
An overview of our SEO service:
- A constant process of analysis, testing and modification.
- In-depth keyword research to determine the right keywords to target.
- Market sector analysis to establish the factors your website must demonstrate to exceed the positions of your competitors.
- On-page copy-writing & content optimisation that improves relevancy for both search engines and visitors.
- Link building to boost the link popularity of your website.
- In-house tracking software combined with Google Analytics enables us to track visitors arriving at your site as a result of our SEO efforts and observe how they interact with your site.
- We do not undertake unethical practices which can adversely affect your site's standing in the search engines.
In our initial consultation we will establish your goals and determine your current position in the market. Armed with this information we can agree realistic, measurable objectives based around your budget.
Our SEO methods are continually evolving as the digital landscape changes and search engines improve their algorithms.
Producing a batch of No.1 listings in search results will not be our sole focus. Any proclaimed search engine marketer can achieve a number 1 search result for an overly-specific phrase such as "very cheap web design north London". Real success should be measured by quality traffic and, above all else, enquiries and sales. We will implement a range of appropriate measures to reach your internet audience.
