Pay Per Click Marketing
Pay per click (PPC) advertising can be a critical part of your marketing strategy, creating instant visibility and website traffic. Connect with potential customers when they're searching for your products or services, and only pay when someone clicks your ad.
PPC accounts are available with the major search engines Google, Yahoo, MSN and many more.
PPC Management Service
Managing a PPC campaign is not as simple as identifying keywords, creating ads and turning them on. Whilst it is very simple to initiate a pay per click advertising campaign it is a much more complex process setting up a highly refined campaign.
Where a PPC campaign has been set up appropriately it can deliver great returns on investment, but a poorly set up campaign can haemorrhage money and deliver a poor return.
Proactive account management is vital for maximising returns from PPC.
Our service includes:
- A constant process of analysis, testing and refining.
- In-depth keyword research to determine the best keywords to utilise in your campaigns.
- Creation of separate campaigns to exploit content networks.
- Bespoke tracking software combined with Google Analytics enables us to make informed marketing decisions.
- We write individual advertisements for each keyword ad group with ongoing adjustment in order to continually improve click through rates (CTR) and conversions.
- Usability analysis - Improved usability will help your website to achieve its business objectives, converting traffic into customers.
Every company is different, with unique marketing opportunites and challenges. Contact us for a realistic assessment of the benefits we can bring to your PPC campaign.
